…this is the beginning of a beautiful friendship…

Humphrey Bogart, Casablanca

Door County Mom is building relationships both with businesses and visitors as she features insider tips on what to do, where to eat, and soon, where to stay in Door County. No journalist or magazine in Door County gives a more intimate tour of the peninsula, including personal recommendations, hidden gems, and pre-planned itineraries.

MEET ANDREA

Travel Writer & Influencer

Andrea Zehnder is Door County Mom and has been spending time in Door County for the last 15 years. As an avid traveler and author of several articles on family travel, she realized there was a gap in the information Door County visitors were receiving. There was literally no source that shared insider tips and personal recommendations. With her background as a lifestyle and cooking blogger along with her love of the peninsula, Andrea knew a website featuring her suggestions was just what Door County visitors needed.

Andrea affects the purchasing decisions of Door County visitors because of her authority, knowledge, and relationship with her audience with whom she actively engages. She has built a reputation for her expertise on things to do in Door County.

INFLUENCER MARKETING

Andrea can encourage her followers to visit your business.

Since 2018, Doorcountymom.com has published new articles regularly and featured personal recommendations about things to do in Door County.

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Andrea writes frequently about Door County on Instagram, Facebook, and Pinterest which generate large followings of enthusiastic, engaged people who pay close attention to Andrea’s opinions.

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Businesses love social media influencers because they can create trends and encourage their followers to buy products they promote.

“Andrea’s helpful suggestions of things to do and see have become our bucket list. From fine dining to places to eat pie and ice cream, from quaint shops to wineries, and trails to hike and bike, Andrea’s tips will keep us coming back.”

JILL O.

Stats & Engagement

STATS

Website Traffic

Spring, Summer, Fall
10,000K Monthly Visitors

Winter
3,000K Monthly Visitors

STATS

Social Media

Instagram
1,500K Followers
11% Engagement

Pinterest
41K Monthly Views
1.72k Engagement

How Your Business Works with DoorCountyMom.com

Andrea will write an article about your business. Door County Mom loves to feature great dining experiences, fun activities such as sailing, biking, visiting the galleries, and more! There are many choices of things to do in Door County — visitors do not know where to begin. Let Andrea make those recommendations for them, and based on your input, one of her articles will do just that.

As you will see below, Door County Mom has a carousel of favorite places that visitors will absolutely love. Space is limited, and Andrea must have visited your place of business and deemed it one of her favorite places in Door County.

Thoughtful messaging about your business can blend seamlessly with content the user is already engaged with, allowing them to become more informed about your business. Typically displayed alongside other editorial content, this format of native advertising can reach a wide audience in a cost-effective manner.

This might just be the best deal yet because there is no charge to you! Are you a writer? Do you want to feature your location or business on Door County Mom? Reach out to Andrea to see if you’re a good fit. If you don’t like to write, don’t worry. You can get the basics down and leave the editing to the pro. 🙂

Examples

SPONSORED POSTS

Featured Article

Beautiful photography showcased with powerful writing — Andrea’s article will inspire readers to visit your business. Sponsored posts have at least 5 custom images that businesses can then use on their social media platforms. Reach is multiplied by adding a Door County Mom social media push. Because engagement rates are soaring well above the norm, social media posts will exponentially increase reach.

EXAMPLE:

“Andrea really captured the essence of what we do at Fragrant Isle. Her articles described our farm perfectly and increased traffic to our site.”

EDGAR ANDERSON, FRAGRANT ISLE OWNER

Our Favorite Spots

We don’t mind boasting about our favorites! If we love them, we know you will too!

Wickman House
Twisted Tree Pharm
Roots Inn and Kitchen
Door County Ice Cream Factory and Scoop Shop
Door County Creamery
Door County Brewing Co

See an example here, near the bottom of the page.

CAROUSEL

DCM Favorites

Want to support DoorCountyMom.com and in turn enhance a visitor’s experience in Door County? Become a DCM FAVORITE. Your gift directly alleviates website hosting expenses and spreads the word about the best businesses to visit in Door County

A one-time fee secures a 12-month placement in the rotating carousel, which is then placed on several pages of the site. The sponsor’s logo is linked to their website.

Door County Mom must have enjoyed being at your business so that she can truly recommend it. Space is limited.

native-advertising
CONTENT RECOMMENDATION

Native Advertising

Advertising that doesn’t look like advertising. If Door County Mom is writing an article about a certain area, town, or activity in Door County, your business can be mentioned and linked to within the editorial content.

EXAMPLE:

Ready to Send More People to Your Business?

Let’s Chat!

Questions? Want to get started? Please fill out the short form below and Andrea will get back to you lickety-split!