Ujuzi African Travel Website
Ujuzi African Travel offers custom private and group safaris throughout eastern and southern Africa, as well as nearby islands. Clients include solo travelers, family and friend groups, and cultural institutions such as zoos and aquariums. The site layout had to accommodate all types of customers. The site had to sell the idea of a customized trip and speak to both B2B and B2C audiences. The blog was the main tool to drive traffic to the site and to keep the site active in search engines.
