Cousins Subs Paid Campaigns
Cousins Subs used social media to reach their new and loyal customers. They used paid media across social channels to boost engagement. It worked! After launching paid campaigns, Cousins Subs saw a significant increase in their historical average online order value. Since launch, Cousin Subs has maintained a 7x return on ad spend (ROAS) through a 25% YOY ad spend increase.
Humor and illustration along with multiple media channels were implemented.
Paid Media: Instagram, Stories, LinkedIn, and Facebook
